This just came out on Yahoo and I realized, as I read it, it really doesn't help the restaurant industry. They're encouraging coupon programs that dig into your pocket. I'm not against coupons, just not 2 for 1 or buy one get one free, etc. $2.00 off, a free drink, a free dessert, a free appetizer and many others will work just as fine and not break YOUR bank!
Here is link to the article:
http://finance.yahoo.com/family-home/article/105134/Dine-in-Style-Without-Breaking-the-Bank
I may be wrong but its negative press like this that really hurts independent business owners.
Everyone knows the economy is hurting but why try to create a post-depression era panic. I've said it before and I'll say it again: People will continue to eat out, just not as often. You can offer them deals but don't get trapped into the 2 for 1 free fall. Seek out those partners that offer fixed agreements: Annual pricing without any *'s! You'll be glad you did and get more bang for your buck.
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