My Website and MenuSearch
It is amazing how many restaurants build a website and expect visitor traffic to be huge. It is not this simple! The first thing to understand is that unless you are giving away your food, the probability your website will be flooded with traffic is zero.
You can’t just build a website and hope that people will show up and use it. Even when you stick your web address on your menu or business cards, the number of new visitors to your website (and restaurant) will be disappointing.
Restaurants generally find themselves in a situation where they have built a website to promote and sell and because customers want it, but it is surprising how many businesses fail to promote the website once it's up. If you’re a restaurant that can’t afford or don’t understand the Internet, we can help you with a few solutions.
Without a doubt the best place to start to build traffic is on the Internet itself. It makes good sense, and you don’t have to be a marketer to realize that if you open a restaurant, you need to advertise the store to tell people you're open for business and how to find you. To take this one step further, you need to advertise in the places where your customers will be looking for your restaurant while on the Internet. This means paying for space on websites relevant to your business and avoiding paying for space on websites that are not relevant to your customers or restaurants.
Making sure your website appears on the major search engines when customers type in your business name is a great start and a great way of learning the online marketing ropes. But you have to consider that your customers may not know your name or be considering you at the time of their search. They like options.
You also want to consider that your website will not appear in the web searches for a while (6-12 weeks with Google and Yahoo respectively) and it can take a few more weeks to be indexed in the search results. If you have optimized (Search Engine Optimization) your website, you should at least appear in the results for your business name. If you still do not appear after a few months, you need to either investigate more about search engine optimization or ask us to help you. MenuSearch can help get the process going quicker as we're already ranked and indexed with Google and Yahoo. Being linked from MenuSearch gives your website "credibility" in the online landscape. Plus, your posting page will be optimized as well.
You can’t just build a website and hope that people will show up and use it. Even when you stick your web address on your menu or business cards, the number of new visitors to your website (and restaurant) will be disappointing.
Restaurants generally find themselves in a situation where they have built a website to promote and sell and because customers want it, but it is surprising how many businesses fail to promote the website once it's up. If you’re a restaurant that can’t afford or don’t understand the Internet, we can help you with a few solutions.
Without a doubt the best place to start to build traffic is on the Internet itself. It makes good sense, and you don’t have to be a marketer to realize that if you open a restaurant, you need to advertise the store to tell people you're open for business and how to find you. To take this one step further, you need to advertise in the places where your customers will be looking for your restaurant while on the Internet. This means paying for space on websites relevant to your business and avoiding paying for space on websites that are not relevant to your customers or restaurants.
Making sure your website appears on the major search engines when customers type in your business name is a great start and a great way of learning the online marketing ropes. But you have to consider that your customers may not know your name or be considering you at the time of their search. They like options.
You also want to consider that your website will not appear in the web searches for a while (6-12 weeks with Google and Yahoo respectively) and it can take a few more weeks to be indexed in the search results. If you have optimized (Search Engine Optimization) your website, you should at least appear in the results for your business name. If you still do not appear after a few months, you need to either investigate more about search engine optimization or ask us to help you. MenuSearch can help get the process going quicker as we're already ranked and indexed with Google and Yahoo. Being linked from MenuSearch gives your website "credibility" in the online landscape. Plus, your posting page will be optimized as well.
Labels: I don't want a website, I have a website, I need a website, What do you do that I can't do myself?
posted by Erik Foubert | 8:22 AM
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