Quality vs. Price

Many of the restaurant-goers that we've spoken with have made a very strong statement that we feel we must share with you.

The want quality food OVER low price. It sounds odd with today's economy but the fact remains they will choose quality over price. Considering that today's consumer hasn't stopped going out to eat or ordering takeout (they're just being more selective and reduce the frequency of visits), it's now time to focus on a quality product. This doesn't mean offer smoked provolone at $100 an ounce. It means offer a quality product at a fair price.

For example, we've got a customer that does a huge business selling pizza. His average price for a two topping pizza is $16. We all know that chain pizza delivery companies and some of the local pizza stands can beat this price but his customers are willing to pay the extra for the quality. We asked him about his pricing...originally it started at about $13 per pie but due to cost increases, he said he'd rather raise the price then sacrifice quality. We agree. His customers agree. And the consumers agree too.

As last snippet of wisdom: Always work to improve on quality and let your customers sample the item(s) and provide feedback. They'll let you know all you need to know if you ask!