Focus Group Results

MenuSearch recently conducted a focus group. Let's review who we spoke with

6 males: ages 18, 24, 32, 40, 47, 59 and 6 females: ages 19, 22, 28, 35, 47, 59. Salaries ranged from $18k - $150k. They were representative of the following states: MA, CT, NY, CA, NV, FL, SC, TX, WA, OH, ID and GA.
Our focus groups have told us the following:

• Users want as much information in one location.
• Users want a website to load fast.
• Users will wait up to 30 seconds for a menu to open.
• Users search for things like Tampa Restaurant Menus rather than a restaurant name.
• Users like to see photos, hours, prices and what’s on the menu
• Users like a directory that has the menus – not just name, address and phone.
• Users like options for dine in, take-out and delivery
• Users are warming to the idea of online ordering but it will take some time before they’re 100% comfortable with it.
• Many don’t know the name of every restaurant in a city. Many Users have difficulty with spelling or just don’t remember a restaurant name.
• Users don’t like to bounce from website to website
• Users don’t like pop-ups
• Users don’t like ads
• Users don’t like to “get lost” from the original website from which they started.
• Users believe good reviews or ratings are put up by the owners or managers
• Users believe bad reviews and ratings are valid. (Many are put up by competitors)

Much of this information continues to match our original focus group from October 2005 - when we were determining our database development. We're also developing a survey about more specific wants/desires and likes/dislikes of users. We'll be happy to share the specifics soon.

Please feel free to let us know if you find this information useful.