Now's the time

As I travel the U.S. and speak with restaurant owners and general manager, they've been telling me they're waiting for the economy to turn around. I've let it stew for a few weeks and I'd like to share a thought.

When you think about challenges in your personal life, the only one that can make the improvements is you. I believe the same goes for business.

The economy will turn around when you get involved with improving it. People aren't eating out as often. This is true BUT what is their incentive to do so. Are you offering a special menu that will be less expensive or equal to a meal prepared at home?

If you aren't, come up with one. If you are, have you told the world? If you haven't, start. Print off 1000's of fliers and bring them to church groups, schools, colleges, office buildings, etc. PS. I know of a few printers that will do 1k fliers for under $100. That type of investment is worth the increase in traffic.

Invest in the restaurant economy. People WANT to eat out! Give them a reason to support your business.