Having a website doesn't maxmize your visibility.

Over the years, restaurants believe(d) that having a website built for them meant they were done but the reality is, a website is like a social network. You have to continually drive traffic (like invites to join) to your website. Would you open your restaurant without any signage and just unlock the door? That is what happens when you build a website without using other websites to drive traffic to it. Back-links are good but listings in other websites is better. The more the better.

I know this concept seems like duplication of effort but there is a great article the articulates my point even better: If You Build It, Can They Find It?

I leave with a question: Why do Delta Airlines, American Airlines and many other subscribe to Travelocity, Expedia, etc? (Hint: They have websites....)